Well-being is one of the drivers for Employee Engagement
This book written by Inge Van Belle from Herculean Alliance and Klaus Lommatzsch from Duval Union challenges leaders to take their engagement game to the next level using best practices from marketing.
The book establishes the link between corporate well-being and employee engagement and zooms in on other parameters that have an impact on both, like leadership, the work environment, purpose and organisational culture.
The book contains interviews with many experts in the different domains and is illustrated with relevant case studies. In addition, the book has a practical guide with tips and tricks, as well as a question master help the readers to get started in their own organisation .